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Atlas Copco Surface Drilling Equipment is changing the naming structure of the drill rigs in the ROC-family.
The new names will make it easier to distinguish between the various drill rigs, as well as clarify the different characteristics of the products make it easier to understand the advantages that each category offer, and better define the segment and application for which they are intended. Implementation has started and by the end of 2012 all products will follow the new naming structure. “The new naming structure is built up in a logical way, in purpose to simplify the understanding of the range”, says Hellen Ekefalk, Communications and Brand Manager, Surface Drilling Equipment. The product range has been divided into four different categories, four series of ROC drill rigs with the following names: AirROC, PowerROC, FlexiROC and SmartROC. Tophammer, down-the-hole and COPROD drilling methods are used right across the range and this is evident from the individual product designations such as FlexiROC T30 R, where T stands for tophammer and 30 for 3 inches. The AirROC series are pneumatic and manually operated drill rigs, easy to operate with simplicity in design and a robust steel structure. The PowerROC series are hydraulic drill rigs with straightforward design and trouble-free hydraulics. The FlexiROC series are high technology rigs with medium sophisticated level, while finally, the SmartROC series are high technology rigs with high sophistication level, equipped with the latest optional equipment to minimize cost per specific drilling and blasting operation. This differentiation not only helps understanding the difference between the four categories, it also makes the extent of the overall product range much clearer: There is an Atlas Copco rig for every application. |